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10 Lessons for Young Designers from John C Jay

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In an interview with AIGA, all-round creative head John C Jay, who is currently a partner at Wieden+Kennedy, gave 10 tips to aspiring designers.

  • Be authentic. The most powerful asset you have is your individuality, what makes you unique. It’s time to stop listening to others on what you should do.

  • Work harder than anyone else and you will always benefit from the effort.

  • Get off the computer and connect with real people and culture. Life is visceral.

  • Constantly improve your craft. Make things with your hands. Innovation in thinking is not enough.

  • Travel as much as you can. It is a humbling and inspiring experience to learn just how much you don’t know.


  • Being original is still king, especially in this tech-driven, group-grope world.

  • Try not to work for stupid people or you’ll soon become one of them.

  • Instinct and intuition are all-powerful. Learn to trust them.

  • The Golden Rule actually works. Do good.

  • If all else fails, No. 2 is the greatest competitive advantage of any career.

    [via AIGA]
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