Don't miss the latest stories
JC Penney Unveils New Logo
By Graphic Design / IO, 24 Feb 2011
Retail giant JC Penney has unveiled a new logo that it hopes will cast its brand in a more modern light. The logo was designed by third-year graphic design student at the University of Cincinnati Luke Langhus.
More than 200 design proposals were submitted to JC Penney, including those from design agencies, art schools and the company’s own associates.
The final logo, which will debut 27 February, features a lowercase “jcp” positioned off-center in a red box, reminiscent of a certain other retailer’s redesigned logo that was eventually nixed.
“Our new logo reflects the modern retailer we’ve become while continuing to honor our rich legacy,” JC Penney chairman and CEO Myron Ullman, III said in a statement.
The company also claimed the new logo has been “endorsed by thousands of consumers through extensive research”.
[via JC Penney]
More related news
Also check out these recent news