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Condé Nast Raises Prices for GQ, Vanity Fair iPad Editions
By Media / IO, 07 Mar 2011
Despite GQ and Vanity Fair’s iPad editions not faring well in the digital newsstand, Condé Nast is raising their prices beginning next month, reports All Things Digital.
GQ on the iPad will sell for US$4.99 from US$2.99 and Vanity Fair will be priced at US$4.99, a dollar more than before, the tech blog said.
The reason for the increase is due to Condé Nast’s decision to move to a new digital publishing system developed in conjunction with Adobe, the same system used by Wired’s iPad edition.
This development comes despite both GQ and Vanity Fair doing poorly; an Ad Age article pegged their digital sales at 7% and 2% of their actual newsstand sales respectively.
Condé Nast told All Things Digital it hopes to price the iPad and print editions identically—or at least similarly—and that this move gives it a chance to “reexamine pricing”.
In addition, the publisher will stop supporting iPhone editions for the two titles "for the near-term", All Things Digital reports.
[via All Things D]
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