Online ads are considerably cheaper than their print counterparts.
The NAA said advertisers spent a total of US$22.8 billion on print newspapers ads in 2010, a 8.2% decline from the year behind. Total ad spend on both print and digital was calculated at US$25.8 billion, the lowest since 1985, during which US$25.2 billion was spent.
Meanwhile, online advertising saw a small increase in revenues. Total online ad revenues in 2010 increased 10.9% to just over US$3 billion, Mediapost said.
Mediapost speculates the falling print ad revenues will “remain locked into a long-term decline”.
[via Mediapost]
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