Energy-Saving Lightbulb Wins Brit Insurance Design of the Year
An energy-saving lightbulb called the Plumen 001 has picked up the Design of the Year honors at the Brit Insurance Awards 2011. Announced Tuesday, the winning entry beat 90 other entries from seven categories to take the top accolade.
Created by designer Samuel Wilkinson and product design company Hulger, the Plumen uses 80% less energy and lasts eight times longer than an incandescent bulb, but its looks were also what led it to the top prize.
Two undulating curves intertwine to form the bulb’s ‘body’, which gives off a warm orange glow. No shade is necessary for the Plumen; installing one would be to hide the bulb’s elegance.
The Design Museum in London, which organizes the award, said the Plumen is “imaginatively sculpted” and possesses a “beautiful silhouette and organic form”.
“A worthy winner that is both beautiful and smart,” the museum’s director Deyan Sudjic said in a statement about the bulb. “It does away with the superfluous to achieve maximum economy of means.”
Other judges were similarly impressed by the Plumen. Stephen Bayley, the jury chair, said the bulb is a “good example of the ordinary thing done extraordinarily well”.
[via Brit Insurance Design Awards]