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The Top 10 Most Popular Stories over The Past Week

1) Adidas Launches Biggest Campaign in its History




Adidas has launched the biggest marketing campaign in its history called ‘All Adidas’ that will bring together top celebrities from sports, music and fashion like David Beckham, Katy Perry and B.o.B.



2) First in Line for iPad 2 Release Sells Her Spot for $900



After waiting nearly 41 hours at Apple’s flagship in New York for the iPad 2, college student Amanda Foote sold her spot for US$900, reports Mashable. The cheapest version of the tablet retails for US$499.



3) PepsiCo Unveils World’s First 100% Plant-Based Bottle



PepsiCo unveiled yesterday the world’s first PET plastic bottle made entirely from plant-based, fully-renewable resources, affirming its status as a company committed to green efforts.



4) Help Creatives in Japan and Christchurch Rebuild and Re-Create



It's no secret the East Asian nation is home to many fantastic creative professionals, and to see their proud tradition stalled because of the disasters would be a shame. So starting immediately till the end of March, we will be donating 100% of our profits from new account sign-ups and portfolio extensions to help Japanese creatives get back on their feet.



5) Mapping the Japan Quake with Facebook Status Updates



Facebook has for the first time released a series of 10 maps showing how news of the Japanese earthquake and tsunami spread throughout the globe.



6) Wieden+Kennedy Designs Poster for Japan Disaster Relief



Ad agency Wieden+Kennedy’s Max Erdenberger has designed a poster to raise relief funds to aid Japan as it faces the worst crisis since World War 2.



7) In Photographic Re-enactments, Uncanny Versions of Past



Buenos Aires-based photographer Irina Werning’s obsession for old photographs is manifested in her ongoing project ‘Back to the Future’ that features adults re-enacting photos from their childhood.



8) As DST Takes Effect, Some Users Experience iPhone Clock Bug

As Daylight Savings Time kicks into effect, some users are complaining that their iPhones are messing up the time change, reports the AP. Instead of moving forward an hour, users told the AP the time on their iPhones fell back, making their iPhones display a time two hours off.



9) Bing Donates $100,000 to Japan After Twitter 'Campaign' Sparks Outrage



On 12 March, Microsoft’s Bing team sparked an online outrage when its Twitter donation drive for Japan’s disaster relief fund was conceived as a tasteless move to scrape publicity from a tragedy.



10) Steve Jobs: Presentation Tactics for Ad Agencies

Small to midsize ad agencies, Steve Jobs has something to teach you about pitching for new business. Every new business pitch should do three things: inform, educate and entertain.



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