SVA Launches New MFA in ‘Products of Design’
The School of Visual Arts in New York has earlier this week unveiled a new two-year MFA program called Products of Design, which will begin Fall 2012.
The curriculum offered will teach students a combination of “design thinking, design making and design doing”, according to the program’s mission statement. It will be primarily project-based and will encourage students to “build the box, not the contents”, according to faculty-at-large and the program’s critical advisor John Thackara.
It will move away from past curriculum of industrial and product design courses which focused on individual things and more toward educating students on a “world of flows and negotiations”, program chair Allan Chochinov said.
“We need a design approach and a vocabulary that recognizes the dynamic nature of problem spaces and design opportunities, and to change the way we endeavor to create offerings as opposed to solutions,” Chochinov explained.
“Designers think they’re in the artifact business, but they’re not; they’re in the consequence business.”
The course already has a lineup of big-name faculty members, like Paola Antonelli, Tina Roth Eisenberg, Steven Heller, Bill Moggridge and others.
[via SVA]
The curriculum offered will teach students a combination of “design thinking, design making and design doing”, according to the program’s mission statement. It will be primarily project-based and will encourage students to “build the box, not the contents”, according to faculty-at-large and the program’s critical advisor John Thackara.
It will move away from past curriculum of industrial and product design courses which focused on individual things and more toward educating students on a “world of flows and negotiations”, program chair Allan Chochinov said.
“We need a design approach and a vocabulary that recognizes the dynamic nature of problem spaces and design opportunities, and to change the way we endeavor to create offerings as opposed to solutions,” Chochinov explained.
“Designers think they’re in the artifact business, but they’re not; they’re in the consequence business.”
The course already has a lineup of big-name faculty members, like Paola Antonelli, Tina Roth Eisenberg, Steven Heller, Bill Moggridge and others.
[via SVA]
