The Washington Post today launched Trove, a personalized news site that aggregates and serves headlines from various media outlets based on a reader’s interests. The site also allows readers who share similar interests to connect and comment on stories.

Trove uses Facebook Connect to pull in users’ interests “as outlined by his or her Facebook profile” to begin tailoring news articles, The Washington Post said in a statement.

But beyond the algorithms used to choose news articles, Trove also has a team of editors to select news of the day and create subject-based channels that feature recommended sources, the Post said.

“Because Trove is all about the individual user, the experience is customized and different for everyone,” chief digital officer of The Washington Post Company Vijay Ravindran said in a statement.

“We believe launching Trove is a good step toward understanding what the future of news could look like.”

“Users can [also] create their own channels—whether it’s a ‘Belieber’ channel about Justin Bieber or the price of oil in the Middle East—to capture news about a personal interest that may not already exist on Trove,” the newspaper said.

Besides for the PC, Trove is also available on Android and BlackBerry mobile devices.

[via Trove]


Want to see what 24 hours of creative awesomeness look like? Click here.



This news message is supported by The Creative Finder, an online platform for photographers, illustrators, designers, and art directors to promote their portfolios towards new clients and collaborators. Creatives who wish to sign up for an account can save 10% off annual fees with promo code 'designtaxi'.