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‘Read What You Need’: Ad Students’ Proposal to NYTimes


To address the problem of unread newspaper sections that go to waste, a group of students from the Miami Ad School has come up with a proposal to The New York Times: sell its broadsheet in sections.

The proposal will see the newspaper split up its daily into several sections—Business Day, Dining, and Sports, for example—to be sold separately. That way, people can buy and read exactly what they require, the students say.

[via Ads of the World]


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