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NYTimes Gains 100,000 Subscribers

The New York Times paywall strategy may just be paying off, despite criticism leveled at it. The company announced it has gained more than 100,000 new subscribers since introducing the model on 28 March, according to several reports.

The subscribers represent “at least” US$26 million in annual revenue, beating all expectations for the service, reports Reuters.

Other newspapers who have found success with a paywall tend to be of the financial variety, such as The Wall Street Journal and the Financial Times, and general interest papers are watching the Times’ model as a roadmap to effectively charging readers, reports Reuters.

But to break even, the Times requires at least 200,000 subscribers for the first year, analysts told Bloomberg News. Traffic to the Times website fell between 5% and 15% in the first 12 days the paywall was implemented, Bloomberg said.

[via Bloomberg; Reuters]
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