NYTimes Gains 100,000 Subscribers
The subscribers represent “at least” US$26 million in annual revenue, beating all expectations for the service, reports Reuters.
Other newspapers who have found success with a paywall tend to be of the financial variety, such as The Wall Street Journal and the Financial Times, and general interest papers are watching the Times’ model as a roadmap to effectively charging readers, reports Reuters.
But to break even, the Times requires at least 200,000 subscribers for the first year, analysts told Bloomberg News. Traffic to the Times website fell between 5% and 15% in the first 12 days the paywall was implemented, Bloomberg said.
[via Bloomberg; Reuters]