Facebook to Give Users Credits for Watching Video Ads
Users can now earn Facebook Credits for watching video ads on the social network, according to several reports. The video ads will most commonly be implemented in games as well as a small number of Pages.
For each video ad a user watches, he or she will receive one Credit, the equivalent of about 10 cents, which the user can then spend on in-game purchases or on Facebook Deals, reports Mashable.
The program is part of Facebook’s partnership with ad network TrialPlay, which has been powering the social network’s Credits system. Currently, games developed by CrowdStar, Digital Chocolate and Zynga will feature the video ads. When users are inside the game, they will be given a choice on whether they want to watch the ad, according to Ad Age.
“What we’ve learned from millions of interactions is people like free stuff and now Facebook users can earn credits simply by participating with the advertiser to get that free stuff,” Jay Samit, CEO of SocialVibe, one of the companies participating in the program, told Ad Age.
“This kind of advertising satisfies what brands have been looking for—an opt-in experience with a reach greater than TV and highly targeted.”
[via Mashable; Ad Age]
Image via Mashable