Axe Lets You Be in a Facebook Relationship with Hundreds of Women
To promote itself, men’s deodorant brand Axe has launched a Facebook app that lets people on the social network be in a relationship with as many women they want.
Created by Ogilvy Tunisia, the Multiple Girlfriends app lets users publish fake relationship-status updates; when their friends click on the update, they’ll be taken to the Axe Facebook page, where they too can install the app.
[via Adweek]
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