Sex Sells, But Disgust May Sell More
To encourage advertisers to buy billboard space, Dutch ad company Interbest used strippers in various stages of undress for its campaign. But the model in question isn't your average stripper.
An overweight, balding man fills the spot, threatening onlookers by removing an article of clothing in each new billboard. But just as he approaches the full monty, the next billboard cleverly reveals it’s an ad for a radio station.
Created by Y&R Not Just Film Amsterdam, the campaign picked up a Gold at the recent Clio Awards.
[via My Modern Met]