Volkswagen Print Ad Asks Readers to Eat the Road, Literally
A new Volkswagen print ad, found in South Africa’s Auto Trader magazine, encourages readers to literally tear the page off and chow it down.
The edible ad is made of glutinous rice flour, water, salt, propylene glycol and other chemical-sounding names, and was created by Ogilvy Cape Town to promote the Volkswagen Golf R’s acceleration and power.
[via Adweek; Ads of the World]
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