Sharpie’s latest campaign features coffee-cup artist Cheeming Boey and his masterpieces.

The Malaysian-born artist creates detailed coffee cups with a Sharpie. These cups take hours or days to complete and sell up to US$1,500.

The campaign created by Chicago-based Draftfcb targets teenagers with the question “What are you starting?”, and aims to promote self-expression and imagination.

Fans are encouraged to submit their Sharpie creations for a YouTube takeover.











[via PSFK]


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