To Curb Traffic Accidents, a Macabre Augmented Reality App
To warn commuters on the dangers of careless driving, a Russian app is using geolocation and augmented realities to visualize traffic-related injuries and deaths.
The app, created by Leo Burnett Moscow under commission from the Moscow Ministry of Internal Affairs, lets users see all the accidents and deaths that occurred on any street. By waving their phones, users will be able to see photos and videos of accidents.
Leo Burnett also conducted a physical campaign that involved drawing chalk outlines of bodies on Moscow’s streets. Each outline is outfitted with a QR code that, when scanned with a smartphone, links to a website detailing the accidents that happened on the street.