Journaling ideas since 2003
Advertise with us Subscribe to newsletter

Follow us

Share this

To Curb Traffic Accidents, a Macabre Augmented Reality App



To warn commuters on the dangers of careless driving, a Russian app is using geolocation and augmented realities to visualize traffic-related injuries and deaths.

The app, created by Leo Burnett Moscow under commission from the Moscow Ministry of Internal Affairs, lets users see all the accidents and deaths that occurred on any street. By waving their phones, users will be able to see photos and videos of accidents.

Leo Burnett also conducted a physical campaign that involved drawing chalk outlines of bodies on Moscow’s streets. Each outline is outfitted with a QR code that, when scanned with a smartphone, links to a website detailing the accidents that happened on the street.

[via PSFK]
Receive interesting stories like this one in your inbox
 
Subscribe to our email newsletter
Prefer RSS instead?
Advertise here

More news on
Innovation

Also check out these recent news
Never miss our stories again! ×
Subscribe to our newsletter

Follow us on
Remind me later I'm not keen