HBO is working with New York’s Metropolitan Transport Authority (MTA) to roll out Prohibition-era subway cars in anticipation of the second season of Boardwalk Empire, a drama set in 1920s Atlantic City.

The vintage cars will run in Manhattan on weekends in September, and will feature images of the TV show and period-appropriate paraphernalia. According to The Wall Street Journal, HBO paid the MTA US$150,000 to run the large-scale advertisement.



[via WSJ]


Want to see what 24 hours of creative awesomeness look like? Click here.



This news message is supported by The Creative Finder, an online platform for photographers, illustrators, designers, and art directors to promote their portfolios towards new clients and collaborators. Creatives who wish to sign up for an account can save 10% off annual fees with promo code 'designtaxi'.