White roofs help to reflect the sun’s rays, cool down the environment, and curb global warming—as “one degree cooler in our cities equates to three degrees at the poles”.
This helps to preserve arctic animals and their homes.
‘White is the new green’ ads are created by Ogilvy & Mather (Johannesburg, South Africa), which features white roofs combined in a community, to make up: an arctic hare, arctic fox and polar bear.
[via Ads of the World]
Want to see what 24 hours of creative awesomeness look like? Click here.
This news message is supported by The Creative Finder, an online platform for photographers, illustrators, designers, and art directors to promote their portfolios towards new clients and collaborators. Creatives who wish to sign up for an account can save 10% off annual fees with promo code 'designtaxi'.
