The Anatomy of Apple Product Rumors, an Infographic
In the infographic by PCMag.com, sources are usually “well-placed sources” or “reliable sources”, such as suppliers in Taiwan and analysts.
Apple fans would then photoshop what they think these rumored products would look like.
But when the product is eventually released on Keynote: the product only has a fraction of what was ‘hoped for’; the press is always underwhelmed; the product gets bought up by the public.
According to PCMag.com, these rumors help to sell Apple products to anticipating consumers.