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Banana Republic Designs Limited Edition Wine Bottles
By Anthea Quay, 21 Oct 2011
For this holiday season, Banana Republic is pairing up with Northern California winery Clos du Bois to redesign the label of existing best-selling blends.
Banana Republic’s creative director Simon Kneen has illustrated two labels for Clos du Bois’ North Coast Chardonnay and North Coast Cabernet Sauvignon.
Each limited-edition bottle features a special QR code, allowing consumers to access: a holiday party music playlist, entertaining tips from lifestyle expert Katie Lee, style advice from Kneen, and food and wine tips from winemaker Gary Sitton.
The 2010 Clos du Bois Chardonnay Holiday Edition is priced at US$16.99 per bottle, and the 2008 Clos du Bois Cabernet Sauvignon Holiday Edition at US$18.99 per bottle.
Both would be available from 1 November 2011.
[via Los Angeles Times]
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