For his school project, student James Anderson took to redesigning the packaging of well-known snacks. Instead of a brand makeover, Anderson chose to focus on “the architecture of the snacks”, he wrote on his website.

“Most of today’s packaging for snacks can be misleading, trivial and manipulative,” he added. “My proposal…is directed to the consumer who doesn’t wish to participate in the current mainstream packaging trends.”













[via James Anderson]


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