In A Magic Mirror, Firemen Flirt With Shoppers

By Anthea Quay, 25 Nov 2011

In line with the new stylish plus-sized range Pennington produced, DDB Toronto, Canada, created the world’s first ‘magic’ mirror for Penningtons’ ‘Styled to Surprise’ campaign to give plus-size fashion a makeover.

When shoppers stand in front of a mirror in the changing room, and trigger motion-sensors, realistic firemen would appear in the mirror’s reflection—to celebrate the shoppers’ fabulously fitted finds.

The firemen would flirt and perform acts before the shoppers, before disappearing completely.