To promote its new collection of bags, French luxury brand Longchamp Paris has launched a seven-part online drama series.

’Heels’ is about a young fashion editor at Shine magazine, and her relationship with the new editor-in-chief.

In the series, no faces of actors are shown—instead, bags and accessories are used as identities of the character.

“This collaboration is the ideal way for the brand to communicate its collection throughout the fashion world,” Marie-Sabine Leclercq, international communications director for Longchamp said.

The series would be streamed exclusively on SoFeminine.

















[via PSFK]


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