Advertising agency BBDO Bangkok has teamed up with Thai Red Cross to launch a charity typography project to help relief Thai flood victims.

The Font Fights Flood (FFF) project lets users download a font for usage, by donating to the Thai Red Cross Society—and helping Thailand to get back dry ground.

The FFF font features all 26 letters of the alphabet representing real incidents that occur during the Thai Flood 2011, as a record of incidents for the historic natural disaster.







[via I Believe in Advertising]


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