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If You See This Ad Double, You Know Who To Contact

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A simple print ad for the Alcoholics Anonymous in Finland, by advertising agency McCann Worldgroup Helsinki, combines visual synthesis with an effective message.

The ad features a huge serif capital letter ‘A’ on a white background, with a small tagline at the bottom that says:

“If you see that double, you know who to contact.
+358 40 848 4000 / [email protected] /”

[via I Believe in Advertising]
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