To Celebrate The New Year, Saatchi & Saatchi Sends A Creative Brief To Clients
The brief said: “The new year is coming up. We would like you to design a greeting card for IAL Saatchi & Saatchi that we could send to all our friends. All designs will be posted on our web landing page, the address of which will be emailed to all recipients on the eve of the new year.”
Its unique selling proposition: “Happy New Year from the best advertising agency in the world”.
The mandatories were that “the greeting card should have the WOW factor and should stand out”, “the card should become the talk of the town”, “the creative idea should be very out-of-the-box”, and “the idea should be insight driven”.
The deadline: Tomorrow.
[via I Believe in Advertising]
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