To promote laundry detergent Tide in the United Arab Emirates, advertising agency Leo Burnettt Dubai created a reusable grocery shopping bag.

The Tide ‘Smart Bag’ resembles a ruled notepad on its exterior and comes with a marker.

Users can write their grocery lists directly on the outside of the bag using a marker, wash off the list with Tide detergent, and reuse the bag for new list of reminders.

As the UAE uses over 20 billion plastic bags a year, the bag was also created to tackle the alarming plastic bag problem.















[via PSFK]


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