UK-based brand communications agency Uniform specially designed a cuckoo clock that gives out a gumball every time the agency gets a new follower on Twitter.

The ‘Sweet Tweet’ clock is a physical app that connects Uniform’s studio to its Twitter followers.

When the agency gets a new follower, ‘Sweet Tweet’ alerts and rewards the agency’s staff by: making a train whistle-like sound, and dispensing a bubble gum treat in real time.

A reply-tweet is also sent to the new follower with a link to the ‘Sweet Tweet’ video and a message that says: “Thanks for following us, you just set a gumball free.”

“We've been exploring the idea of Physical Apps, objects that connect to the internet to perform dedicated tasks, enabling users to access information or services without using a standard interface like a mouse, keyboard or touchscreen,” Uniform wrote.

The system uses Arduino to monitor new followers on Twitter, and stores gumballs in the clock; a new follower activates the clock’s mechanism.

“Now every time we’re followed everyone in the studio shares a very tangible, glance-able and aural notification as our clock toots and tweets a sweet, which makes us all smile,” the agency wrote.

Follow Uniform at @uniformtweets, and reward the staff.
























[via WIRED]




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