New York-based design and branding agency Red Peak decided to find out how long a bike would last on the streets in NYC, by locking a bike with all its bells and whistles and photographing it every day for a year.

In the urban experiment, project ‘LIFECYCLE: 365 days in the life of a bike in NYC’, a fully-fledged Hudson Urban Bicycles bike—accessorized with a bell, a basket, lights, a side mirror, and a bottle—was chained to a post along a busy street in SoHo, on 1 January 2011, and left there.

The agency took a picture of the bike everyday for 365 days, watching it slowly vanish, part by part.

Photos were made into a daily calendar that might be used to promote the bike shop, Hudson Urban Bicycles.

Good news New Yorkers, your bike would be fine for 128 days—but don’t leave your bikes unattended.



















[via Adverve Blog]


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