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Boggle’s Minimalist Anagram Ads Shake Things Up
By Anthea Quay, 25 Jan 2012
For the classic Hasbro game, advertising agency DDB, Paris has created a minimalist, yet witty, campaign using anagrams.
In the series, each of the five posters features a word/words at the top of the poster with its letters jumbled up to create the word(s) at the bottom of the poster.
“Funeral” is turned into “Real Fun”; “Narcissism” into “Mans Crisis”; “Laxative” into “Exit Lava”; “Eleven Plus Two” into “Twelve Plus One”; “Elvis” into “Lives”.
[via Ads of the World]
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