Volkswagen has released its highly-anticipated Super Bowl ad for 2012, a follow-up to its 2011 ‘The Force’ Star Wars ad.

In the extended version of the company’s 2012 Game Day commercial ‘The Dog Strikes Back’ by ad agency Deutsch LA, it features a dog who dreams of chasing the new sporty 2012 Volkswagen Beetle down the street.

Bolt, the dog, inspired to get in shape, runs up and down the stairs, cuts out on eating leftovers, and does human exercises—so that he can fit through the door flap.

The ad’s link to Star Wars is quite tenuous, until it transits to a cantina of a galaxy far, far away—where aliens gathered to watch the Super Bowl debate on whether the commercial is better than “Vader kid” last year, and a bad-tempered Darth Vader appears and ends off the discussion by using the force.































[via Adweek]


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