Supermarket chain Loblaw and WWF (Word Wildlife Foundation) have launched a campaign that gets real grannies to call and remind people about National Sweater Day.

On 9 February 2012, everyone is encouraged to turn down the heat and put on a sweater—to show that they’re taking action on climate change.

The Granny Call Center was also set up, so that users who sign up can get a call from a real Granny, reminding them to put on a sweater.

Users may also sign up for their friends so that they get a reminder call.











[via I Believe in Advertising]


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