In the latest Old Spice ‘Smell is Power’ ad campaign, Terry Crews can’t be contained in his own ads.

The Inception-style commercial-in-a-commercial ads, by ad agency Wieden + Kennedy, start out as conventional spots selling products for various brands, such as Bounce and Charmin.

But seconds into the commercial, Crews explodes into the scene raving about the Old Spice smell of power.

Are Old Spice ads getting ‘old’?



















[via Mashable]


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