To promote its ‘Ready Made Jackets’, frozen food manufacturer McCain Foods installed the smell of baked potatoes at 10 bus stops.

Posters of the bus stops were fitted with 2-foot high, 3D fibreglass jacket potato sculptures.

When users pressed a button on a poster, the potato would heat up and release the scent of jacket potatoes baking in an oven.

The ads also dispense discount coupons to encourage people to buy McCain’s Ready Made Jackets

To create the ad, the frozen food manufacturer worked with specialised scent labs for over three months to match the smell of their product.

The ad campaign was created by ad agencies JCDecaux, BMB creative, and innovation division Omnicom media agency PHD and Hyperspace at Aegis Media’s Posterscope.

[via designboom]


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