In a Pepsi commercial by ad agency M&V Valencia, Spain, three friends sit on a rooftop of a building eating sunflower seeds while staring at the illuminated numbers “12939”, trying to guess what the numbers mean.

In the ‘Pepsi: Number’ ad, the friends can’t tell if “12939” stands for a mathematical number or a date in history, or what the huge numbers are doing on the rooftop.

But when the camera zooms out of the scene, the numbers become a “PEPSI” sign, when viewed from the other side of where the friends were seated.

















[via Adsector]


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