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With The New MINI Roadster, Experience Literal Cliffhangers
By Anthea Quay, 13 Feb 2012
To promote the new MINI Roadster, advertising agency BSUR Amsterdam, Netherlands, created a literal ‘cliffhanger’.
In the ‘MINI: Cliffhanger’ video, two men are stuck in a MINI that’s on the verge of dropping into the sea in Istanbul.
The men try to get rid of as much weight as they can from the MINI, to make the back of the car heavier than the front.
Unfortunately, when a kind old man returns a wallet that was thrown out, the men are put on the edge yet again.
The ad—directed by Peter Berg—ends with the tagline, “Another Day. Another Adventure.”, to portray the excitement of having a MINI Roadster.
[via I Believe in Advertising]
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