The U.S. Army has jumped on board the Pinterest bandwagon, reports Mashable.

The Army’s official page on the rising social image-sharing site displays the most recent news stories, videos and photos pinned by the U.S. Army’s Office of the Chief of Public Affairs.

With topics such as ‘Goodwill’, ‘Humanitarian Relief’, ‘Homecoming’ and even ‘DIY & Décor’, the boards are designed to show aspects of Army life as well as a way to connect with Army families.

According to Juanita Chang, director of the U.S. Army’s online and social media division, it is important for the Army to be on different platforms so it can reach people it can’t find anywhere else.

“We recognize that each social media platform has a different audience,” says Chang. “With the growing popularity of Pinterest, we determined that there was a unique audience that we may not have been reaching through other social media platforms.”





[via Mashable]


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