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World’s First ‘Love’ Competition
By Anthea Quay, 21 Feb 2012
Neuroscientists at The Stanford Center for Cognitive and Neurobiological Imaging held The World’s First Love Competition to understand whether a person can experience love more deeply than another.
Seven contestants, between the ages of 10 to 75, were asked to spend five minutes in an fMRI machine to ‘love’ as hard as they can—by thinking deeply about love (or someone they love).
Brain regions involved in producing the neurochemical experience of love were measured, such as their dopamine, serotonin and ocytocin/vasopressin pathways.
And the contestant that generated the greatest level of activity in those areas won.
The film was made as part of McSweeney’s DVD Magazine, ‘Wholphin’, by California-based Brent Hoff.
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