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Starbucks Opens First Store With A Coffee Lab In Amsterdam
By Syafiqah Omar, 07 Mar 2012
After the much talked about Japanese store with its all-around wood design, Starbucks is set to open another concept cafe—this time in Amsterdam.
On March 8, Starbucks will be opening the doors to its new joint, which the coffee company calls ‘The Bank’ aptly named, due to its location in the vault of a historic bank on the Rembrandtplein.
The 4,500 square foot subterranean location, which houses floating gathering spaces and an in-store bakery has been described as their “vision of the future”.
The store will be the first to have a 'Coffee Theater', said to be a laboratory where baristas will “develop new coffee brewing methods” and offer “small batch reserve coffees available nowhere else on the continent”.
Contemporary Dutch culture permeates the cafe, manifested through design elements such as walls clad in bicycle inner tubes and antique Delft tiles.
Starbucks Concept Design Director, Dutch-born Liz Muller, designed the store and more than 35 artists and craftsmen were roped in to realize the concept.
The store also integrates environmentally friendly design through its benches, tables and ceiling relief that were made from repurposed Dutch Oak.
With so much local elements, the company says 'The Bank' “doesn’t feel like an American coffee shop in Europe”.
Instead, “For the Dutch, it feels very close to home”.
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