Levi’s Teams Up With Korean Ballet Company, For Super-Stretchy Jeans
To promote its Stretch-to-Fit Jeans for Spring 2012 in Korea, Levi’s teamed up with the Korea National Ballet.
In the ad, a danseur (male ballet dancer) and a danseuse (female ballet dancer) are decked out in casual wear, wearing Levi’s new jeans—and pair up to do a pas de deux on the streets of Seoul.
The dancers’ extreme jumps, splits, and leg extensions ideally demonstrate the stretchability of the denim material—as flexible as a dancer.
Unfortunately, the jeans do not magically enhance one’s flexibility.