Diet Coke Gets New Creative Director, Jean Paul Gaultier
Fashion designer Jean Paul Gaultier has been named the new creative director of Diet Coke in Europe.
The couturier would be designing bottles and cans, and play roles in ad campaigns, online content and retail concepts for the soda giant, throughout the year.
“The bottles have the shape of a woman’s body, so it was great fun to dress them,” Gaultier told Women’s Wear Daily.
The limited edition ‘Gaultier-ed’ collection will make their debut across European retailers next month.
To launch his new career move, the fashion personality will also be starring in three short films for the soda brand.
According to Women’s Wear Daily, the series will depict Gaultier as “a therapist, a journalist, and a private detective solving a puppet’s wardrobe dilemmas”, and will be released on YouTube.
The first of the three films can be viewed below: