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Do These Ads By Microsoft Change Your Mind About ‘Internet Explorer’?
By Anthea Quay, 20 Mar 2012
As part of its plan for Internet Explorer to make a comeback, Microsoft has produced a campaign to entice you into thinking the browser is now 'cool'.
The micro-site The Browser You Loved To Hate features graphical ads of ‘old school’ things that became trendy again—such as mustaches, bicycles and bird-based communications—with the tagline: “Comebacks come in many shapes and sizes.”
A video, poking fun at people who used to hate the browser, was also made.
In the ad, a man (George) who was obsessed with deleting Internet Explorer off other people’s computers is at a therapy session.
George now thinks otherwise of the browser, as “IE9 is actually good”—but he still has deal with his very disturbing relationship with his cat.
“She’s not a cat,” he says. “She’s a police woman. Her name is ‘Officer Cupcake’.”
The video ends with the tagline: “better browser + cute cat = time to reconsider”.
Do these ads make you change your mind about Internet Explorer 9?
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