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To Promote LEGO ‘Star Wars’ Miniland, Ads Use The Movie's Iconic Scenes
By Anthea Quay, 30 Mar 2012
For the opening of the LEGO Star Wars Miniland at the LEGOLAND Windsor, England, ad agency DLKW Lowe has created a series of ads that twist the scenes of the classic movie.
In the three-part poster series, iconic scenes and lines of the characters are changed to present a very optimistic view—as a ‘positive’ way of celebrating the opening of the park.
Han Solo has a “GOOD feeling about this”, Luke Skywalker says “Yeeesssss” instead of “Noooo” (when he finds out Darth Vader is his father, and the stormtroopers know that R2D2 and C3PO “ARE the droids” they were looking for.
[via Nerd Approved]
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