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A Website Made Out Of Real Bacon
By Anthea Quay, 02 Apr 2012
Following up on the stigma that “everything is better with bacon”, Kraft brand has taken over sports website BleacherReport.com and ‘bacon-ized’ it.
To promote Kraft’s Homestyle ‘Sharp Cheddar and Bacon’, agency Crispin Porter + Bogusky created a banner ad on the website, that when clicked: induces smoke, and transforms the entire website into a delicious-looking carnivore’s paradise.
BleacherReport.com becomes covered with 1,000 mouth-watering strips of bacon (minus the 100 eaten by the crew).
If you can’t find the ad button on the site now, that’s because the ‘bacon-ize’ button was available over the weekend. But don’t despair, bacon lovers, it will appear again over this coming weekend from Saturday 7 April 2012 to Sunday 8 April 2012. Stay tuned!
For a behind-the-scenes look at how the website was created, here’s the video:
[via Fast Co. Create]
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