Introducing ‘Rolling Words’, Snoop Dogg's Smokable Songbook
San Francisco agency Pereira & O’Dell has created ‘Rolling Words’, a smokable songbook containing Snoop Dogg’s lyrics.
Each perforated page is a rolling paper with Snoop’s best songs and lyrics written on them, in non-toxic ink.
The cover, binding and internal lining of the book are made from hemp seed paper while the spine serves as a match-striking surface.
"It's a fantastic brand extension for us, and totally captures the vibe and spirit of Snoop and our platform,” says Stampede Management strategic brand director Nick Adler. “We're excited about the project and eager to see where it takes us.”
Festival-goers at the upcoming Coachella Valley Music & Arts Festival will be the first to sample the rolling papers before a limited-edition version goes on sale.
[via The Die Line]