For Ads, LEGOLAND Creates Tiny Billboards Made Of LEGO
To advertise the LEGOLAND Windsor resort in England, LEGO and ad agency DLKW Lowe have created tiny billboards made of LEGO and installed them all over London.
The LEGO billboards that were 12-inches in height encouraged passers-by to tweet photos of the boards with the hashtag “#legolandminibreaks” if they spotted one.
To help London folks find these tiny wonders, DLKW Lowe also shared a Google Maps of where the mini ads were located.
Are these the tiniest billboards ever?