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World’s First ‘Lickable’ Elevator

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Baked goods producer McVitie’s created the world’s first lickable elevator using Jaffa Cakes.

Inspired by Roald Dahl’s ‘Willy Wonka’, an office elevator at London-based communications company Engine was covered in 1,325 lickable Jaffa Cakes—you could say it was a ‘tasteful’ alternative to a regular elevator.

Users of the elevator could try these tasty treats by licking the wall during their up-and-down journey.


The 1,325 Jaffa Cakes took four weeks to install, and the campaign was developed by London-based agency Mischief.

Philippa Tilley, senior brand manager of McVitie’s Jaffa Cakes, told The Drum, “We are all about bringing a bit more fun to life and this was the perfect way to get a little joy straight to stressed out office workers.”

“We hope the lifts raise a smile, give people a taste for Jaffa Cakes and encourages them to go and buy a pack for the office.”

[via NOTCOT]
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