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World’s First ‘Lickable’ Elevator
By Anthea Quay, 13 Apr 2012
Baked goods producer McVitie’s created the world’s first lickable elevator using Jaffa Cakes.
Inspired by Roald Dahl’s ‘Willy Wonka’, an office elevator at London-based communications company Engine was covered in 1,325 lickable Jaffa Cakes—you could say it was a ‘tasteful’ alternative to a regular elevator.
Users of the elevator could try these tasty treats by licking the wall during their up-and-down journey.
The 1,325 Jaffa Cakes took four weeks to install, and the campaign was developed by London-based agency Mischief.
Philippa Tilley, senior brand manager of McVitie’s Jaffa Cakes, told The Drum, “We are all about bringing a bit more fun to life and this was the perfect way to get a little joy straight to stressed out office workers.”
“We hope the lifts raise a smile, give people a taste for Jaffa Cakes and encourages them to go and buy a pack for the office.”
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