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New Coca-Cola Vending Machine Dispenses Coke In Exchange For Hugs
By Syafiqah Omar, 16 Apr 2012
A new Coca-Cola vending machine at the National University of Singapore dispenses free cans in exchange for hugs.
Instead of the usual logo, the words ‘Hug Me’ is written across the machine’s front in the iconic red and white.
The ‘Hug Machine’ is programmed to dispense a can of Coke when a person wraps their arms around it—and no, it simply doesn’t accept money!
It is part of a new campaign by Ogilvy & Mather to spread some love and well, Coke.
"Whether you were hugging the machine or experiencing the event online, our goal was the same—to put a smile on your face and share that emotional connection," Coca-Cola Company spokesman Leonardo O’Grady said in a press release.
"Reactions were amazing… people really had fun with it and at one point we had four to five people hugging the machine at the same time as well as each other!"
The company plans to install more of such machines across Asia in the coming months.
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