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McDonald’s Creates Billboard Visible Only At Night
By Syafiqah Omar, 16 Apr 2012
To let people know that McDonald’s is open 24 hours, Vancouver-based agency Cosette has created a reflective billboard that is visible only at night.
During the day, the panel is blank but when nighttime comes around, it will reveal the words: ‘Open all night’.
Do you think drivers can still spot the Golden Arches this way?
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