To Safely Deliver Pizzas, Domino’s Scooter Makes Human-Made Engine Sounds
In the Netherlands, Domino’s Pizza has installed a human-made engine noises to their noiseless, electric delivery scooters to improve the riders’ safety and promote the company.
The ‘Safe Sound’ does not make just a regular ‘vroom-vroom’ sound, but rather a sound of a silly human voice—which makes the scooter more obvious to surrounding vehicles and people.
Carolien ten Cate, marketing manager of Domino’s Pizza Netherlands, said in a statement that scooter pizza deliverymen get into risky situations because of the lack of engine noise.
“Because the safety of our delivery and all other road users is very important to us, we take personal responsibility here to do something,” she said.
Human-made engine noises: entertaining or annoying?
[via The Awesomer]